A branding boutique can't but work "tailor-made". To do so and to deliver outstanding final results, at first we gather information, analyze tastes, imagine scenarios, evaluate risks, and investigate trends. These are the tools of our trade.
STRATEGIC-ORGANIZATIONAL CHECK UP
First step in the marketing activity. One or more personal interviews with key-players of the customer company: will allow to make a picture of the company, to identify strategic and internal economic capacities, to focus on threats and opportunities, to set reasonable goals and trace a first, shared path to reach them. This activity may originate results, as indicated in the following points, in the marketing area or the Management Consulting activity (economic and financial assessment; sales network management; internal structure reorganization; generational management change; process optimizing management).
COMPETITIVE SCENARIO ANALYSIS
Competitive Scenario Analysis. It is necessary to know the competitors of the client as well as the client himself: starting from strategies and positioning, on and offline communication tools, and web reputation.
Emporio ADV can support the client in qualitative or quantitative marketing research activities. Consulting at first will focus on the definition of research objectives, necessary for suggesting the most indicated institute for research or interpretation of results.
Based on the knowledge of the brand- and the competitors' identity, correct market positioning can be defined, always keeping in mind size and trend. We will develop a consumer behavior analysis, define the respective cluster of interest, do the SWOT analysis and map the competitive scenario.
STRATEGIC MARKETING & BUSINESS PLANNING
To start a business, create a new brand or a new product, it is essential to define a strategic marketing plan and to make an economic and financial estimate of the initiative, in addition to tactical activities, necessary operational tools, as well as reporting and evaluation tools.
Foreign markets often represent a great opportunity, but be well prepared before you get there. We will analyze and evaluate the most attractive foreign markets, based on criterias of country risk, macroeconomic situation, and development opportunities. Only then we will define an entry mode into those countries, with a suitable marketing and development plan of the Brand Identity.